During the introduction stage of the product life cycle,which type of promotion would a firm focus on?

Question

Quizplus · Accepted Answer

During the introduction stage of the product life cycle, the focus is on creating awareness of the new product and educating the target market about its benefits. Pioneer promotion, also known as informative or institutional promotion, is used to introduce a new product to the market and build primary demand for the product category as a whole. This type of promotion aims to create product awareness and establish a brand image by emphasizing the uniqueness and benefits of the product. Therefore, it is the best choice for the introduction stage.

During the Introduction Stage of the Product Life Cycle,which Type