Use the following to answer the questions.
The Pillsbury division of General Mills has promoted its baking products through its trade character,the Pillsbury Doughboy,since 1965.He appears in television commercials touting the quality,benefits,and features of the products Pillsbury sells.Each product in the Pillsbury line,such as crescent rolls,pizza dough,biscuits,and cinnamon rolls,includes the Pillsbury name on the package.In addition to the Pillsbury name,the Pillsbury Doughboy also appears on each package,although in different poses.On the Pillsbury website,the Pillsbury Doughboy character is animated and can be seen "dancing".He can be downloaded to your personal computer or used to create your own e-card.
-Refer to Scenario 13.1.If Hanes,a manufacturer of t-shirts,were to begin producing a t-shirt with the trade character Pillsbury Doughboy on the front,this would be an example of
A) a brand-extension.
B) co-branding.
C) brand licensing.
D) individual branding.
E) fanciful branding.
Correct Answer:
Verified
Q124: Nathan recently purchased a floor lamp from
Q125: Use the following to answer the questions.
The
Q128: Use the following to answer the questions.
The
Q133: The Fair Packaging and Labeling Act focuses
Q134: Use the following to answer the questions.
When
Q137: The package design of a bag of
Q247: Packaging that is designed to flow through
Q254: The overall challenge for marketers when developing
Q271: Garments must be labeled with the country
Q298: Federal laws require the disclosure of nutritional
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents