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When Silk Soymilk began packaging its chocolate milk in single-serving sizes,the company chose drink boxes that did not need refrigeration.The boxes were only sold in shrink-wrapped sets of six.Single boxes were not available at grocery stores or convenience markets.Once the Silk chocolate product was selling well,they also began offering the Silk Soymilk vanilla flavor in the same type packaging.The Silk Soymilk brand,logo,and look of the boxes were the same as its larger half-gallon versions.The only difference in packaging style was the brown color for chocolate milk and the color white for vanilla.
-Refer to Scenario 13.2.Silk Soymilk's strategy of packaging all its products in a similar design is known as ____ packaging.

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Silk Soymilk's strategy of packaging all its products in a similar design is known as family packaging. They used the same brand, logo, and design for both flavors, with only a difference in color. This creates a consistent and recognizable look for the brand, which helps to build brand awareness and loyalty among consumers.

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