Transamerica's pyramid-shaped building in San Francisco is used to symbolize strength,security,and reliability.This type of promotion is designed to address the ____ characteristic of services.

Question

Quizplus · Accepted Answer

The characteristic of services being intangible means that they cannot be seen, touched, or tasted before purchase. Therefore, promoting a physical building as a symbol of strength and reliability is a way to make the intangible service more tangible and address the intangibility characteristic.

Transamerica's Pyramid-Shaped Building in San Francisco Is Used to Symbolize