Consumers tend to believe company-sponsored advertising more than word-of-mouth communication when gathering information on a service product.

Question

Quizplus · Accepted Answer

Word-of-mouth communication is generally considered more trustworthy and credible by consumers than company-sponsored advertising, as it is perceived to come from unbiased sources such as friends, family, or other consumers.

Consumers Tend to Believe Company-Sponsored Advertising More Than Word-Of-Mouth Communication