As Beth and Rob Barker search for a new home,they are interested only in houses built by a particular builder.This purchase is characteristic of a(n)____ product.

Name: As Beth and Rob Barker search for a new home,they are interested only in houses built by a particular builder.This purchase is characteristic of a(n)____ product.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A specialty product is one for which consumers have a strong preference and are willing to make a special effort to purchase, such as a house built by a specific builder.

As Beth and Rob Barker Search for a New Home,they