When a sudden problem confronts a consumer,such as emergency automobile repair,he or she is likely going to view solutions to that problem as

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Unsought products are products that a consumer doesn't actively seek or think about until they have a need for them. Emergency automobile repair would fall under this category because the consumer didn't plan on needing it, but is suddenly confronted with the problem and must find a solution.

When a Sudden Problem Confronts a Consumer,such as Emergency Automobile