A disadvantage of reciprocity is that it can lead to
A)a price war.
B)higher promotional costs.
C)more competitive firms entering the industry.
D)less-than-optimal purchases for the buyer.
E)longer periods of negotiation.

Question

Quizplus · Accepted Answer

Reciprocity may lead to a situation where a buyer is compelled to purchase from a supplier even when it is not the best or optimal purchase decision for the buyer. This can result in less-than-optimal purchases, which is a disadvantage for the buyer.

A Disadvantage of Reciprocity Is That It Can Lead to