Which of the following is true with respect to buyers in business markets?
A)Business buyers always act rationally when making purchases for their company.
B)Business customers tend to be less informed about the products they purchase than consumer buyers.
C)Business customers demand detailed information about a product's quality,features,or technical specifications.
D)Business customers are no different than buyers in consumer markets.
E)Business customers tend to buy products from their friends and contacts with business suppliers.

Question

Quizplus · Accepted Answer

Business customers are typically more knowledgeable about the products they purchase than consumer buyers, and they demand detailed information about quality, features, and technical specifications to ensure they are making a rational purchasing decision for their company.

Which of the Following Is True with Respect to Buyers