When the requirements associated with a new-task purchase are changed the second or third time,this is called a ____ purchase.

Question

Quizplus · Accepted Answer

A modified rebuy is when the buyer has purchased the same product before, but there are changes in requirements, specifications or prices that require a new round of decision-making. In this case, the requirements for the new-task purchase have been changed multiple times, indicating a modified rebuy situation. The other options do not accurately describe this scenario.

When the Requirements Associated with a New-Task Purchase Are Changed