In a buying center, purchasing agents or purchasing managers are also known as
A) gatekeepers.
B) deciders.
C) buyers.
D) users.
E) influencers.

Question

Quizplus · Accepted Answer

Purchasing agents or purchasing managers are responsible for making the actual purchase, thus they are referred to as 'buyers' in the buying center. Gatekeepers control access to the buying center, deciders make the final decision, users are the ones who actually use the product, and influencers provide input or recommendations during the purchasing process.

In a Buying Center, Purchasing Agents or Purchasing Managers Are