The second stage in the business buying decision process is to
A) search for products and suppliers.
B) select the most appropriate product.
C) develop product specifications.
D) evaluate product and supplier performance.
E) recognize the problem.

Question

Quizplus · Accepted Answer

During the second stage, the buying organization determines the product specifications, which involves developing a detailed description of the product or service, including technical requirements, delivery schedules, and acceptable supplier characteristics. This stage is critical for ensuring that the product can meet the organization's needs and align with their goals and objectives.

The Second Stage in the Business Buying Decision Process Is