During the search for products and evaluating possible suppliers stage of the business buying decision process, marketers sometimes use ____ analysis to examine the quality, design, materials, and possibly item reduction in order to acquire the product in the most cost-effective way.
A) cost
B) value
C) profit
D) strategic
E) SWOT

Question

Quizplus · Accepted Answer

Value analysis is used to examine various aspects of a product, including quality, design, and materials, with the goal of reducing costs without sacrificing functionality, making it a cost-effective approach for acquiring products.

During the Search for Products and Evaluating Possible Suppliers Stage