The factors that influence business buying behavior are the same as those that influence consumer buying behavior.

Question

Quizplus · Accepted Answer

While some factors may overlap, there are distinct differences between business and consumer buying behavior. Business buying behavior tends to be more rational and based on factors such as budget, profitability, and efficiency, while consumer buying behavior may be influenced more by emotional factors such as brand loyalty, social status, and personal preferences.

The Factors That Influence Business Buying Behavior Are the Same