When a consumer purchases products occasionally or needs information about an unfamiliar brand in a familiar product category,he or she will most likely engage in
A)enduring purchase behavior.
B)routinized response behavior.
C)extended problem solving.
D)impulse searching.
E)limited problem solving.

Question

Quizplus · Accepted Answer

Limited problem solving involves a moderate amount of effort, where the consumer has some knowledge about the product category but needs more information about a specific brand. Occasional purchases or unfamiliar brands in a familiar category fall under this category.

When a Consumer Purchases Products Occasionally or Needs Information About