The three major categories of influences on the consumer buying decision process are
A) situational influences, demographic influences, and psychological influences.
B) social influences, situational influences, and marketer-dominated influences.
C) demographic influences, situational influences, and marketer-dominated influences.
D) situational influences, social influences, and psychological influences.
E) marketer-dominated influences, psychological influences, and person-specific influences.

Question

Quizplus · Accepted Answer

The three major categories of influences on the consumer buying decision process are situational influences (such as time pressure or store atmosphere), social influences (such as family, friends, and opinion leaders), and psychological influences (such as perception, motivation, and learning). In this question, option D lists the correct categories.

The Three Major Categories of Influences on the Consumer Buying