The primary psychological influences on consumer behavior are
A) perception, motives, learning, attitudes, personality, and lifestyles.
B) attitudes, perception, retention, exposure, roles, and lifestyles.
C) attitudes, perception, social class, culture, and learning.
D) perception, motives, reference groups, social class, and personality.
E) lifestyles, personality, perception, motives, attitudes, and culture.

Question

Quizplus · Accepted Answer

The primary psychological influences on consumer behavior are perception, motives, learning, attitudes, personality, and lifestyles. This choice includes all of these factors, making it the best option. Choice B is incorrect because retention and exposure are not considered primary psychological influences. Choice C is also incorrect because it does not include motives or learning, which are important factors. Choice D is incorrect because it includes reference groups instead of learning, which is a more significant influence. Choice E is incorrect because it lists lifestyles and personality first, while they are not considered primary influences compared to perception, motives, learning, and attitudes.

The Primary Psychological Influences on Consumer Behavior Are