Selective exposure refers to
A) targeting only certain parts of the total market.
B) admitting only certain inputs into consciousness.
C) the circumstances or conditions that exist when a consumer is making a purchase decision.
D) the process of selecting, organizing, and interpreting information inputs to produce meaning.
E) remembering inputs that support personal feelings and beliefs and forgetting those that do not.

Question

Quizplus · Accepted Answer

Selective exposure refers to the process by which individuals allow only certain information to enter their consciousness, often aligning with their existing beliefs and attitudes.

Selective Exposure Refers to