Consumers tend to remember information inputs that support their feelings and beliefs and forget inputs that do not. This is known as selective
A) exposure.
B) distortion.
C) retention.
D) information.
E) organization.

Question

Quizplus · Accepted Answer

Selective retention refers to the tendency of individuals to more easily remember information that supports their pre-existing attitudes, beliefs, or feelings, while forgetting or ignoring contradictory information.

Consumers Tend to Remember Information Inputs That Support Their Feelings