Buyers' actions are affected by one or more internal energizing forces geared toward satisfying needs, which are called
A) motives.
B) lifestyles.
C) perceptions.
D) attitudes.
E) traits.

Question

Quizplus · Accepted Answer

Motives are internal energizing forces that drive buyers' actions towards satisfying their needs. Lifestyles, perceptions, attitudes, and traits may also influence behavior, but they are not specifically geared towards satisfying needs like motives are.

Buyers' Actions Are Affected by One or More Internal Energizing