Luis likes shopping at Stein Mart, a discount department store, because he likes the prices, products, and services the store provides. His selection of this store as a regular stop when shopping is influenced by ____ motives.

Question

Quizplus · Accepted Answer

Patronage motives are focused on selecting a particular store or brand due to past positive experiences or loyalty to the brand. In this case, Luis regularly visits Stein Mart due to his positive experiences with their prices, products, and services, indicating a patronage motive. The other options are not relevant in this context as they deal with different types of motives or research techniques.

Luis Likes Shopping at Stein Mart, a Discount Department Store