What consumer research method consists of a series of adjectives,phrases,or sentences regarding an object,with subjects indicating the intensity of their feelings toward this object by reacting to these adjectives,phrases,or sentences?
A)Projective specification
B)Patronage clarification
C)Group interview
D)Attitude scale
E)Depth interview

Question

Quizplus · Accepted Answer

The method described is known as an Attitude Scale, where respondents are asked to rate their feelings towards an object using a series of adjectives, phrases or sentences on a numerical scale. This allows researchers to measure the intensity of respondents' attitudes towards the object being studied.

What Consumer Research Method Consists of a Series of Adjectives,phrases,or