Melanie prefers to shop at Target for most of her household needs even though the same products and brands are available at KMart.She prefers the service,location,and friendliness of the employees at Target.Melanie's reasons that influence her decision to shop at Target are called
A) social needs.
B) learning processes.
C) patronage motives.
D) product attitudes.
E) retailer attitudes.

Question

Quizplus · Accepted Answer

Melanie's reasons for choosing Target are related to patronage motives, which are the factors that influence a customer's decision to shop at a particular store. This includes factors such as location, service, and employee friendliness, which are specific to the retailer and differentiate it from its competitors like KMart. Social needs, learning processes, product attitudes, and retailer attitudes are not directly related to Melanie's decision to shop at Target.

Melanie Prefers to Shop at Target for Most of Her