An attitude scale measures the
A) strength of a buyer's need for a product.
B) buyer's level of information about a product.
C) amount of experience the buyer has had with the product.
D) intensity of a buyer's feelings toward a certain object.
E) intensity of a buyer's desire for the product.

Question

Quizplus · Accepted Answer

An attitude scale is designed to measure the intensity of a person's feelings or attitudes toward a particular object or topic. It does not measure the buyer's need, level of information, experience, or desire for a product, which are all different factors that can influence purchase behavior.

An Attitude Scale Measures the