Shaun is going shopping with his dad to buy his first baseball glove for Little League. He listens to his dad talk to the salesperson at the sporting goods store, watches him examine the stitching in the glove and then rub his finger over the leather palm. Shaun's observations are part of his
A)consumer development.
B)attitude development.
C)purchasing evaluation.
D)consumer socialization.
E)consumer attitude.

Question

Quizplus · Accepted Answer

Shaun is being exposed to the process of purchasing a product for the first time with his dad, which is a form of consumer socialization. He is observing his dad's behavior and learning how to evaluate the product before making a purchasing decision.

Shaun Is Going Shopping with His Dad to Buy His