Jennifer is interested in joining Kappa Lambda Iota sorority. She begins to shop at Sarah's, a local store where the Kappas buy their clothes. She also asks her family for a new car because all the sorority members have new cars. In these instances, Jennifer is influenced by
A) personality.
B) a reference group.
C) a consideration set.
D) a knowledge base.
E) a role conflict.

Question

Quizplus · Accepted Answer

Jennifer is clearly influenced by the Kappa Lambda Iota sorority, which serves as her reference group. She is looking to conform to their norms and standards by shopping at Sarah's and getting a new car like other members.

Jennifer Is Interested in Joining Kappa Lambda Iota Sorority