Which one of the following is most likely to be a product for which both the purchasing decision and the brand decision are strongly influenced by reference groups?
A) Canned peaches
B) Instant coffee
C) Jeans
D) Furniture
E) Soap

Question

Quizplus · Accepted Answer

Jeans are a type of product that is often associated with a particular group or lifestyle, and therefore, the purchasing decision and brand decision are strongly influenced by the reference group. People often want to wear the same clothing as others within their reference group, such as friends, family, or celebrities. They may also be influenced by the brand associations, such as the reputation for quality, style or fit, which reinforces the social identity.

Which One of the Following Is Most Likely to Be