An opinion leader is likely to be most effective under all of the following conditions except when the
A) follower has high product involvement.
B) follower has low product knowledge.
C) follower has values and attitudes similar to the opinion leader.
D) product details are numerous and complicated.
E) follower has attitudes and values that are different from those of the opinion leader.

Question

Quizplus · Accepted Answer

Opinion leaders are most effective when the follower shares similar values and attitudes with them, as this similarity fosters trust and credibility. When the follower has attitudes and values that are different from those of the opinion leader, the influence of the opinion leader is likely to be diminished because the follower may not trust or give credence to the opinion leader's advice or recommendations.

An Opinion Leader Is Likely to Be Most Effective Under