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Consumers use information from many sources when making purchasing decisions,including information from friends and family members.One of the most dissatisfying consumer experiences is with auto repair.Aware of this,Karla has asked several of her friends and family members where they have their cars repaired,since she has been experiencing a problem with her car starting when the weather is cold.Karla has heard that Skola's Auto Repair has reasonable prices,but it can be difficult to get an appointment.However,one of her friends,Steve,had a very poor experience with Skola's.Once he complained to them,they fixed the situation and now he prefers their auto shop over others.
-Refer to Scenario 6.1.The type of problem solving that consumers use to select an auto repair shop would normally be
A) intensive problem solving.
B) extended problem solving.
C) routinized response behavior.
D) selective problem solving.
E) limited problem solving.

Question

Quizplus · Accepted Answer

The scenario describes Karla's search for an auto repair shop as a limited problem solving process. She is gathering information from friends and family members to help her make a decision, but is not extensively researching or evaluating different options.

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