Involvement level is one factor that affects a consumer's selection of a type of problem-solving process.

Question

Quizplus · Accepted Answer

Consumers who are highly involved in a purchase decision are likely to engage in extensive problem-solving, while those who are less involved may use more limited problem-solving or habit-based decision-making. Therefore, involvement level can impact the type of problem-solving process that a consumer uses.

Involvement Level Is One Factor That Affects a Consumer's Selection