Situational influences generally have the greatest influence during the initial stage of the consumer buying decision process.

Name: Situational influences generally have the greatest influence during the initial stage of the consumer buying decision process.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Situational influences typically have the greatest impact during the purchase decision stage, not the initial stage, as they affect the consumer's immediate environment and circumstances at the time of purchase.

Situational Influences Generally Have the Greatest Influence During the Initial