An electronics store puts a large screen TV, wired for surround sound, in a quiet corner of the store with couches and a rug, and plays a recently released movie. These actions give the display the look of a family room or den. The store is using the physical surroundings as a way to influence purchase decisions.

Question

Quizplus · Accepted Answer

The store is using the physical surroundings to create a specific atmosphere that may influence customers to make a purchase.

An Electronics Store Puts a Large Screen TV, Wired for Surround