Marketers can control the perception of potential buyers.
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Q144: A major part of perception involves information
Q145: If an information input is useful in
Q146: When a buyer receives information that is
Q147: Information inputs that reach perceptual awareness are
Q148: Psychological influences operate within individuals to determine,
Q150: An information input is less likely to
Q151: A person receives information inputs through the
Q152: Time dimensions on the buying decision include
Q153: Situational influences can be classified into five
Q154: Dissatisfaction may occur shortly after a purchase;
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