Consumer socialization is the process through which a person acquires the knowledge and skills to function as a consumer.

Question

Quizplus · Accepted Answer

Consumer socialization is indeed the process of learning how to be a consumer, including things like making purchasing decisions, evaluating products and services, and interpreting advertising and marketing messages. This process can start early in life and continue throughout our lifetimes as we encounter new products, brands, and marketing strategies.

Consumer Socialization Is the Process Through Which a Person Acquires