Consumers' purchasing decisions and brand decisions may be influenced strongly by reference groups.
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Q190: Consumer socialization is the process through which
Q191: A reference group acts as a point
Q192: The criteria used to group people into
Q193: The values, needs, interests, shopping patterns, and
Q194: Asian Americans are the fastest growing and
Q196: Marketers must consider the different nationalities represented
Q197: Family influences are not directly related to
Q198: An opinion leader provides information and is
Q199: Experience has shown you that your customers'
Q200: Expecting ethical business behavior reflects our culture.
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