Jon's colleagues at work want to take a skiing trip. Jon grew up in Colorado and learned to ski as a young child so the group consults him about the best slopes and ski gear needed for the trip. Jon's role is that of an opinion leader.

Question

Quizplus · Accepted Answer

Jon is offering guidance and advice based on his knowledge and experience, making him an opinion leader for the group.

Jon's Colleagues at Work Want to Take a Skiing Trip