Positioning a product to avoid competition may be best when the
A) competing products are priced higher than or at least equal to the new product.
B) company has an established reputation with the consumers of that particular market.
C) market is characterized by consumers who are not sensitive to price or value.
D) market is characterized by consumers who are price conscious and brand specific.
E) product's performance characteristics are not significantly different from those of competing brands.

Question

Quizplus · Accepted Answer

Positioning a product to avoid competition is best when the product's performance characteristics are not significantly different from those of competing brands, as it helps to differentiate the product in other ways, such as through unique marketing or targeting a niche market.

Positioning a Product to Avoid Competition May Be Best When