The sales prediction technique based on the correlation between sales and other factors-such as population density,per capita income,or family size-is
A) executive judgment.
B) time series analysis.
C) regression analysis.
D) a market test.
E) an expert survey.

Question

Quizplus · Accepted Answer

Regression analysis calculates the correlation between sales and other factors, and can be used to predict future sales based on these relationships. Executive judgment and expert survey rely on subjective opinions and experiences. Time series analysis involves analyzing past sales data without taking into account other factors that may affect sales. Market testing involves introducing a product in a select market to gauge its impact, and is not directly related to predicting sales based on factors such as population density or income.

The Sales Prediction Technique Based on the Correlation Between Sales