Wade is puzzled by the recent decrease in sales at one of the Auto Zone locations for which he is the regional manager.He knows the best way to approach this problem and obtain accurate information is to use

Question

Quizplus · Accepted Answer

The marketing research process is a systematic method of obtaining and analyzing information that is useful in making business decisions. In this case, Wade can use the marketing research process to identify the cause of the decrease in sales at the Auto Zone location. This process will involve defining the problem, developing a research plan, collecting data, analyzing the data, and presenting the findings. This approach will provide Wade with accurate and reliable information to help him make informed decisions to address the sales decline.

Wade Is Puzzled by the Recent Decrease in Sales at One