Research designed to verify insights through an objective procedure to help marketers to choose between several alternatives is called

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The research designed to verify insights through an objective procedure to help marketers choose between several alternatives is called conclusive research. It is often used when the marketer has already gathered preliminary information through exploratory research and needs to make a final decision regarding which alternative to pursue. Primary and secondary research refer to the sources of information used in research, while exploratory research is the preliminary research designed to gain insights and a deeper understanding of a problem or topic. Hypothetical research is not a recognized term in marketing research.

Research Designed to Verify Insights Through an Objective Procedure to Help