Marketing researchers at Essex Co.repeated a particular experiment several times and discovered that the results produced each time were nearly identical.This phenomenon would indicate that the results were
A) reliable.
B) valid.
C) unusable.
D) predictable.
E) compatible.
Correct Answer:
Verified
Q2: To maintain the control needed to obtain
Q14: How does marketing research differ when conducted
Q23: Research designed to verify insights through an
Q24: The Gap wants to target an older
Q26: Students from marketing research class collect data
Q27: Suppose that marketers at Lever Bros.are trying
Q28: Research that is conducted to clarify the
Q29: Jack Bateson knows his business has a
Q35: A valid study
A) portrays the population being
Q37: Research that allows marketers to make causal
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents