Peter Demos,director of marketing at Holcomb,Inc.,calls in Andrea Carter,the firm's marketing research director.Peter wants a study done to assess the company's image relative to a new competitor,Levitt Labs.He has a flexible time schedule,has very little money to devote to the research,and feels that a relatively low response rate will not be a major problem.Andrea will probably recommend using a ____ survey.

Question

Quizplus · Accepted Answer

A mail survey is cost-effective, can be conducted with a flexible schedule, and typically has a lower response rate, which aligns with Peter's requirements.

Peter Demos,director of Marketing at Holcomb,Inc