Maggie has limited funds for collecting data about a new pricing strategy,but she needs data from a wide geographic area.Under these circumstances,Maggie should use

Question

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Mail surveys are a cost-effective way to gather data from a wide geographic area as they can be sent to a large number of people at relatively low cost. Although the response rates may be lower than other methods, the cost-benefit ratio makes mail surveys a good choice for limited funds. Telephone surveys may be too expensive, in-home interviews and shopping mall intercept interviews may not be feasible for a wide geographic area, and focus-group interviews tend to be more useful for qualitative data than quantitative data.

Maggie Has Limited Funds for Collecting Data About a New