Which step in the marketing research process follows collecting data?

Question

Quizplus · Accepted Answer

After collecting data, the next step is to interpret research findings, which involves analyzing and making sense of the collected data to draw meaningful insights and conclusions. Reporting research results comes after interpreting the findings and involves presenting the results to stakeholders. Implementing organizational change is not always necessary as a result of marketing research, and therefore not a necessary step in the process. Designing the research project and refining the research issue come before collecting data in the marketing research process.

Which Step in the Marketing Research Process Follows Collecting Data