Corporate Executives Often Prefer Marketing Research Findings to Be Put

Corporate executives often prefer marketing research findings to be put into a report

A) full of statistical analysis with details on methods employed by the researchers.
B) examining the ethical implications of implementing results from the research report.
C) that exposes no deficiencies or limitations of the research process.
D) that is clear, short, and simply expressed.
E) expressing the views and beliefs of top management about the research problem.