Computer software that aids marketing managers in decision making by helping them anticipate the effect of certain decisions is known as a

Question

Quizplus · Accepted Answer

A marketing decision support system is specifically designed to aid marketing managers in decision making by providing them with necessary information and tools to anticipate the effect of certain decisions. It usually includes models, databases, and analysis tools to help managers identify and evaluate market opportunities, modify marketing strategies, and make informed decisions. Therefore, option D is the correct answer. While database, marketing research system, marketing information system, and single-source system are all related to marketing information management, they do not specifically target decision support like the marketing decision support system.

Computer Software That Aids Marketing Managers in Decision Making by Helping