Marketing research is a systematic and orderly gathering of information supplied through the routine reporting system within the organization.

Question

Quizplus · Accepted Answer

Marketing research involves the systematic and objective collection, analysis, and interpretation of data to gain insights about a particular market, products, and customers. It is conducted through various methods such as surveys, interviews, focus groups, and observation. The information gathered from marketing research is used to make informed business decisions and develop effective marketing strategies. It is not limited to the routine reporting system within an organization.

Marketing Research Is a Systematic and Orderly Gathering of Information