
In general, corporate executives prefer research reports that are short, clear, and simply expressed.
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Q139: A research technique is said to be
Q140: The key to locating and defining problems
Q141: A marketing information system provides an irregular
Q142: In the marketing information system, the means
Q143: Unethical behavior in the research process is
Q145: Observation may be used in combination with
Q146: A telephone survey is a good example
Q147: The main difference between marketing research and
Q148: Telephone surveys allow an interviewer to gain
Q149: The in-home (door-to-door) interview is an example
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