Dell Computer collects information about a wide variety of competitive,economic,political,legal and regulatory,technological,and sociocultural forces that affect its marketing activities.This process is called
A) environmental scanning.
B) survey of environment.
C) marketing.
D) environmental analysis.
E) marketing information processing.

Question

Quizplus · Accepted Answer

Environmental scanning is the process of collecting information about the external environment of a company, including competitive, economic, political, legal and regulatory, technological, and sociocultural forces. This information is used to identify opportunities and threats that may affect the company's marketing activities.

Dell Computer Collects Information About a Wide Variety of Competitive,economic,political,legal