If M&M Mars Candies found a magazine article that provided key information on the television viewing habits of major candy consumer groups,this would be an example of information obtained through environmental
A) scanning.
B) forces.
C) analysis.
D) strategizing.
E) management.

Question

Quizplus · Accepted Answer

Environmental scanning involves gathering information about external factors that may impact a company, such as market trends and consumer behavior. In this case, M&M Mars Candies is gathering information about the television viewing habits of major candy consumer groups, which falls under the category of environmental scanning.

If M&M Mars Candies Found a Magazine Article That Provided